In an era defined by rapid technological advances, businesses are incessantly exploring ways to stay ahead of the curve. One such strategy that has gained significant traction is leveraging remote digital marketers to boost business growth. This trend has been fueled by the widespread adoption of remote work due to the COVID-19 pandemic and the digitalization of marketing efforts.
However, digital marketing is not a one-size-fits-all solution. It requires constant adaptation, innovation, and experimentation to keep up with the changing trends, technologies, and consumer behaviors. Moreover, digital marketing can be a complex and time-consuming task that requires specialized skills and expertise.
That’s why many businesses are looking for ways to leverage remote digital marketers to boost their business in 2023. Remote digital marketers are professionals who work remotely from anywhere in the world and offer their services to clients through online platforms. Remote digital marketers can help businesses with various aspects of digital marketing such as strategy, planning, execution, analysis, and optimization.
In this article, we will explore the growing importance of digital marketing in 2023, the benefits of leveraging remote digital marketers, and the key strategies to leverage remote digital marketers effectively.
The Growing Importance of Digital Marketing in 2023
Digital marketing is not a new phenomenon. It has been around for decades and has evolved with the advancement of technology and the emergence of new platforms and channels. However, digital marketing is expected to become even more important and influential in 2023 for several reasons:
- The COVID-19 pandemic has accelerated the shift to online shopping and consumption. According to a report by eMarketer, global e-commerce sales are expected to reach $6.4 trillion by 2024, up from $4.3 trillion in 2020. This means that more consumers are relying on digital channels to discover, research, compare, and purchase products or services.
- The rise of social media and influencer marketing has changed the way consumers interact with brands and make purchase decisions. According to a report by Influencer Marketing Hub, the influencer marketing industry is expected to grow to $13.8 billion in 2021, up from $9.7 billion in 2020. This means that more consumers are influenced by the opinions and recommendations of online personalities and peers.
- The advancement of artificial intelligence (AI) and machine learning (ML) has enabled more personalized and relevant marketing campaigns. According to a report by Salesforce, 51% of marketing leaders say AI is absolutely or very critical in helping their company create 1-to-1 marketing across every touchpoint. This means that more consumers are expecting tailored and customized experiences from brands.
- The proliferation of mobile devices and internet access has increased the reach and accessibility of digital marketing. According to a report by Statista, there will be 4.32 billion mobile internet users worldwide by 2023, up from 3.81 billion in 2019. This means that more consumers are using their smartphones and tablets to access digital content and services.
These factors indicate that digital marketing will continue to be a vital component of any business strategy in 2023. Businesses that want to succeed in the competitive and dynamic online environment will need to invest in effective and efficient digital marketing solutions.
Why Leverage Remote Digital Marketers?
More than ever before, consumers are turning to the internet to find information and engage with brands. In 2023, the digital sphere is not just another channel for businesses to reach out to their target audience; it’s a critical platform to capture the attention of digital buyers effectively. Given this scenario, the need for skilled digital marketers who can navigate this landscape and drive success for businesses is palpable. But why specifically remote digital marketers? Let’s delve into that.
Advantage of Remote Work
Remote work is a flexible and convenient way of working that allows employees and freelancers to work from anywhere they want without being tied to a specific location or office. Remote work has many advantages for both workers and employers such as:
- Increased productivity: Remote workers can work at their own pace and schedule without being distracted or interrupted by office noise or politics. They can also choose the environment that suits their preferences and needs such as home office, co-working space, coffee shop, or library.
- Reduced costs: Remote workers can save money on commuting expenses, office rent, utilities, equipment, and other overheads. They can also enjoy tax deductions for home office expenses if they qualify.
- Improved work-life balance: Remote workers can have more control over their time and energy allocation. They can balance their personal and professional obligations better without compromising on quality or performance.
- Enhanced well-being: Remote workers can avoid stress and burnout caused by long hours, traffic jams, or unhealthy work environments. They can also improve their physical and mental health by having more flexibility and freedom to exercise, eat well, and sleep well.
Access to Global Talent
Another benefit of leveraging remote digital marketers is that you can access a global pool of talent without being limited by geographical or logistical constraints. You can find and hire the best digital marketers for your business regardless of where they are located or what time zone they are in. You can also benefit from the diversity and creativity of remote digital marketers who have different backgrounds, perspectives, and experiences.
Advantages of accessing global talent:
- Higher quality: You can choose from a wider range of qualified and skilled digital marketers who have proven track records and portfolios. You can also compare and contrast different candidates based on their credentials, reviews, ratings, and testimonials.
- Lower cost: You can save money on hiring and training costs by outsourcing your digital marketing tasks to remote digital marketers who charge competitive rates. You can also negotiate and adjust the payment terms and methods according to your budget and preferences.
- Faster delivery: You can get your digital marketing projects done faster by working with remote digital marketers who can work around the clock and deliver results within tight deadlines. You can also communicate and collaborate with them easily using online tools and platforms.
Key Strategies to Leverage Remote Digital Marketers
Leveraging remote digital marketers can be a great way to boost your business in 2023. However, it is not enough to just hire remote digital marketers and expect them to do everything for you. You need to have a clear vision, strategy, and plan to leverage remote digital marketers effectively and efficiently.
Here are some key strategies to leverage remote digital marketers for your business in 2023:
Leveraging Technology for Decision-Making
Technology is a powerful tool that can help you make better decisions for your digital marketing campaigns. You can use technology to collect, analyze, and interpret data from various sources such as web analytics, social media analytics, customer feedback, market research, competitor analysis, and industry trends. You can also use technology to automate, optimize, and personalize your digital marketing campaigns based on the data insights.
Some of the technologies that you can leverage for decision-making are:
- Data visualization tools: These are tools that help you present and communicate data in a visual and interactive way such as charts, graphs, maps, dashboards, and infographics. Data visualization tools can help you understand complex data sets, identify patterns and trends, and share your findings with others.
- Business intelligence tools: These are tools that help you process and analyze large amounts of data from various sources and generate actionable insights and recommendations. Business intelligence tools can help you measure your performance, identify opportunities and threats, and optimize your strategies.
- Artificial Intelligence tools: These are tools that use machine learning algorithms to learn from data and perform tasks that normally require human intelligence such as natural language processing, image recognition, sentiment analysis, and predictive analytics. Artificial intelligence tools can help you create personalized and relevant content, target the right audience, generate leads, and increase conversions.
Focusing on Proven Strategies
While it is important to experiment with new ideas and innovations in digital marketing, it is also important to focus on proven strategies that have worked well for your business or industry in the past. You can leverage remote digital marketers to implement these proven strategies for your business in 2023.
Some of the proven strategies that you can focus on are:
- Search engine optimization (SEO): This is the process of improving the visibility and ranking of your website or web pages on search engines such as Google or Bing. SEO involves optimizing your website content, structure, design, speed, security, mobile-friendliness, keywords, links, metadata, schema markup, etc. SEO can help you drive organic traffic to your website, increase brand awareness, authority, and credibility, and generate leads.
- Content marketing: This is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Content marketing involves creating content such as blogs, articles, videos, podcasts, ebooks, webinars, infographics etc. that educate, entertain, inspire, or persuade your audience. Content marketing can help you build trust, loyalty, and advocacy among your audience, establish thought leadership, and increase conversions.
- Email marketing: This is the process of sending commercial messages to a group of people using email. Email marketing involves creating email campaigns that deliver personalized, timely, and relevant messages to your subscribers or customers based on their interests, behaviors, and preferences. Email marketing can help you communicate with your audience effectively, increase brand awareness, loyalty, and retention, and drive sales.
Building a Strong Brand Image on Social Media
Social media is a powerful platform that can help you build a strong brand image for your business in 2023. Social media allows you to connect with your audience on a personal level, showcase your personality, values, and culture, and create a community around your brand. Social media also allows you to
- Share your stories, achievements, and challenges.
- Showcase your products, services, and offers.
- Engage with your audience through comments, likes, shares, and messages.
- Encourage user-generated content such as reviews, testimonials, and feedback.
- Collaborate with influencers, partners, and advocates who can amplify your brand message.
- Monitor and respond to mentions, tags, and reviews of your brand.
- Manage and resolve any issues or complaints that may arise.
Adopting a Conversational Marketing Approach
Conversational marketing is a method of engaging with your customers through real-time, one-to-one conversations using chatbots, live chat, messaging apps, voice assistants, etc. Conversational marketing allows you to provide personalized, relevant, and helpful information to your customers at the right time and place. Conversational marketing also allows you to build rapport, trust, and loyalty with your customers by understanding their needs, preferences, and pain points.
Some of the benefits of adopting a conversational marketing approach are:
- Increased conversions: Conversational marketing can help you convert more leads into customers by providing them with instant answers, solutions, and recommendations that match their intent and context.
- Improved customer satisfaction: Conversational marketing can help you improve customer satisfaction by providing them with fast, friendly, and human-like interactions that make them feel valued and respected.
- Reduced costs: Conversational marketing can help you reduce costs by automating repetitive and mundane tasks that would otherwise require human intervention or resources.
Some of the tools and platforms that you can leverage for conversational marketing are:
- Chatbots: These are software applications that use natural language processing (NLP) and artificial intelligence (AI) to simulate human conversations with users via text or voice. Chatbots can help you provide 24/7 customer service, support, and guidance on various platforms such as websites, apps, social media, etc.
- Live chat: These are software applications that allow you to communicate with your website visitors in real-time via text or video. Live chat can help you provide immediate assistance, feedback, and advice to your website visitors who may have questions or concerns about your products or services.
- Messaging apps: These are software applications that allow you to send and receive text, voice, video, or image messages with your customers on various platforms such as Facebook Messenger, WhatsApp, WeChat, etc. Messaging apps can help you provide personalized and convenient communication with your customers who prefer using these platforms for their daily interactions.
- Voice assistants: These are software applications that use speech recognition and natural language understanding (NLU) to respond to voice commands or queries from users via smart speakers or devices such as Amazon Alexa, Google Assistant, Siri, etc. Voice assistants can help you provide hands-free and seamless experiences for your customers who want to access information or services using their voice.
Utilizing Artificial Intelligence and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are technologies that enable machines to learn from data and perform tasks that normally require human intelligence such as natural language processing (NLP), image recognition (IR), sentiment analysis (SA), predictive analytics (PA), etc. AI and ML can help you enhance your digital marketing campaigns by providing you with insights, automation, personalization, and optimization.
Some of the ways to utilize AI and ML for your digital marketing campaigns are:
- Content creation: AI and ML can help you create engaging and relevant content for your audience based on their interests, behaviors, and preferences. You can use AI and ML tools to generate headlines, captions, summaries, keywords, hashtags, etc. for your content. You can also use AI and ML tools to create content such as blogs, articles, videos, podcasts, ebooks, webinars, infographics etc. that educate, entertain, inspire, or persuade your audience.
- Content distribution: AI and ML can help you distribute your content to the right audience at the right time and place. You can use AI and ML tools to analyze your audience data and segment them based on their demographics, interests, behaviors, and locations. You can also use AI and ML tools to optimize your content delivery channels such as email, social media, search engines, etc. based on your audience preferences and behaviors.
- Content performance: AI and ML can help you measure and improve your content performance by providing you with data-driven insights and recommendations. You can use AI and ML tools to track and analyze your content metrics such as views, clicks, shares, likes, comments, conversions, etc. You can also use AI and ML tools to test and optimize your content elements such as headlines, images, videos, calls-to-action (CTAs), etc. based on your content goals and objectives.
Diversifying Ad Spend Across Channels
Advertising is a key component of digital marketing that allows you to promote your products or services to your target audience using paid channels such as search engines, social media, display networks, video platforms, etc. Advertising can help you increase your brand awareness, reach, and visibility among your potential customers who may not be aware of or interested in your products or services.
However, advertising can also be a costly and competitive endeavor that requires careful planning, budgeting, and optimization. Moreover, advertising can be affected by various factors such as ad fatigue, ad blockers, privacy regulations, etc. that may reduce its effectiveness and efficiency.
That’s why it is important to diversify your ad spend across different channels that suit your business goals, audience preferences, and industry trends. Diversifying your ad spend can help you:
- Maximize your exposure: By advertising on different channels, you can increase your chances of reaching and engaging with more potential customers who may use different platforms or devices to access online content and services.
- Minimize your risk: By advertising on different channels, you can reduce your dependence on any single channel that may experience fluctuations or disruptions in performance or availability due to external factors such as algorithm changes, policy updates, market conditions, etc.
- Optimize your results: By advertising on different channels, you can test and compare the performance of each channel based on various metrics such as impressions, clicks, conversions, cost-per-click (CPC), cost-per-acquisition (CPA), return on ad spend (ROAS), etc. You can also adjust and allocate your budget accordingly to optimize your results.
Some of the channels that you can diversify your ad spend across are:
- Search engine marketing (SEM): This is the process of advertising on search engines such as Google or Bing using pay-per-click (PPC) ads that appear on the search results pages when users search for keywords related to your products or services. SEM can help you drive qualified traffic to your website by targeting users who have high purchase intent.
- Social media marketing (SMM): This is the process of advertising on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. using various ad formats such as image ads, video ads, carousel ads, stories ads, etc. SMM can help you build brand awareness, loyalty, and advocacy among your audience by showcasing your personality, values, and culture.
- Display advertising: This is the process of advertising on websites or apps that are part of a display network such as Google Display Network (GDN) or Facebook Audience Network (FAN) using banner ad s, interstitial ads, native ads, etc. Display advertising can help you reach a large and diverse audience who may be interested in your products or services based on their browsing behavior or profile data.
- Video advertising: This is the process of advertising on video platforms such as YouTube, Vimeo, TikTok, etc. using various ad formats such as skippable ads, non-skippable ads, bumper ads, overlay ads, etc. Video advertising can help you capture the attention and emotion of your audience by using visual and auditory elements to tell your brand story.
- Podcast advertising: This is the process of advertising on audio platforms such as Spotify, Apple Podcasts, Google Podcasts, etc. using various ad formats such as pre-roll ads, mid-roll ads, post-roll ads, etc. Podcast advertising can help you reach a niche and loyal audience who are engaged and attentive to the podcast content and hosts.
Creating Value-Aligned Content
Content is the core of digital marketing that allows you to communicate your brand message, value proposition, and unique selling point to your audience. Content can also help you educate, entertain, inspire, or persuade your audience to take action. However, content is not just about creating and distributing information. Content is also about creating and delivering value.
Creating value-aligned content means creating content that aligns with the values of your brand and your audience. It means creating content that reflects your brand personality, values, and culture. It also means creating content that resonates with your audience’s needs, preferences, and pain points.
Some of the benefits of creating value-aligned content are:
- Increased engagement: Value-aligned content can help you increase engagement with your audience by providing them with content that they find interesting, meaningful, and valuable. Engagement can be measured by various metrics such as views, clicks, shares, likes, comments, conversions, etc.
- Improved loyalty: Value-aligned content can help you improve loyalty with your audience by providing them with content that they find consistent, reliable, and trustworthy. Loyalty can be measured by various metrics such as retention rate, churn rate, repeat purchase rate, customer lifetime value (CLV), etc.
- Enhanced advocacy: Value-aligned content can help you enhance advocacy with your audience by providing them with content that they find authentic, transparent, and relatable. Advocacy can be measured by various metrics such as referrals, recommendations, testimonials, reviews, etc.
Some of the ways to create value-aligned content are:
- Understanding your brand identity: This involves defining and articulating your brand vision, mission, values, goals, and personality. Your brand identity is the foundation of your content strategy and guides your content creation and distribution.
- Understanding your audience persona: This involves creating and analyzing your audience profile based on their demographics, psychographics, behaviors, and motivations. Your audience persona is the target of your content strategy and helps you tailor your content to their needs and preferences.
- Understanding your content purpose: This involves determining and clarifying your content objectives and outcomes based on your business goals and audience expectations. Your content purpose is the direction of your content strategy and helps you measure and optimize your content performance.
Repurposing Content into Different Formats
Repurposing content means transforming and adapting your existing content into different formats such as blogs, articles, videos, podcasts, ebooks, webinars, infographics etc. Repurposing content can help you:
- Maximize your exposure: By repurposing content into different formats, you can increase your exposure and reach by appealing to different audiences who may prefer different platforms or devices to access online content and services.
- Minimize your effort: By repurposing content into different formats, you can minimize your effort and save time by leveraging your existing content and resources without having to create new content from scratch.
- Optimize your results: By repurposing content into different formats, you can optimize your results by increasing your traffic, conversions, sales, revenue, etc. based on the different formats’ performance and effectiveness.
- Improve your customer satisfaction: By repurposing content into different formats, you can improve your customer satisfaction by providing them with more options and choices to consume your content based on their preferences and needs.
Some of the ways to repurpose content into different formats are:
- Blog to video: You can transform your blog posts into videos by using tools such as Lumen5, InVideo, or Animoto. You can also use platforms such as YouTube, Vimeo, or TikTok to upload and share your videos.
- Video to podcast: You can transform your videos into podcasts by using tools such as Headliner, Anchor, or Podbean. You can also use platforms such as Spotify, Apple Podcasts, or Google Podcasts to distribute and promote your podcasts.
- Podcast to blog: You can transform your podcasts into blogs by using tools such as Descript, Otter.ai, or Rev. You can also use platforms such as WordPress, Medium, or Substack to publish and share your blogs.
- Blog to ebook: You can transform your blog posts into ebooks by using tools such as Designrr, Beacon, or Canva. You can also use platforms such as Amazon Kindle Direct Publishing (KDP), Smashwords, or Gumroad to sell and deliver your ebooks.
- Ebook to webinar: You can transform your ebooks into webinars by using tools such as Zoom, WebinarJam, or Livestorm. You can also use platforms such as Eventbrite, Meetup, or Facebook Events to host and market your webinars.
- Webinar to infographic: You can transform your webinars into infographics by using tools such as Venngage, Piktochart, or Visme. You can also use platforms such as Pinterest, Instagram, or LinkedIn to post and share your infographics.
As we navigate through the digital age, it is clear that remote digital marketing is not just a trend, but a critical component of business strategy that is here to stay.
We hope that this article has provided you with valuable insights and tips on how to leverage remote digital marketers to boost your business in 2023.